A&M FLAVOR DESIGN

MAKING UNIQUE, BIZARRE, VIRAL, AND INSANELY DELICIOUS DRINKS AND FLAVORS FOR UNDERGROUND BRANDS SINCE 2012

We’re obsessed with the art, science, business, and culture of Drinks and Flavor. We are Chefs, Bartenders, Sommeliers, Scientists, Marketers, Creatives, and Entrepreneurs. We have launched viral drink and flavor concepts for ourselves and some of most unique brands of the last decade. We thrive on creative chaos, sensory stimulation, and the story of places, ingredients, and people. We will create the best tasting, most authentic, and culturally relevant flavors and drinks for you that will engage and delight your community.

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WHAT WE DO

FLAVOR concentrates

We create custom flavor blends that are a true expression of your brand and will connect deeply with your audience. Once we have created your custom flavor, we’ll supply it directly to you or your manufacturing partner.

beverage formulas

We design a drink formulas from the ground up. We don’t just pick a random flavor off a shelf and call it custom. We dive deep into the “why” of your brand and the psychology of your consumer to make something truly delicious and culturally relevant.

CONSULTING

After nearly 25 years in the flavor, aroma, food, and drink industry we’ve developed significant understanding of how to make great products AND make a great business around them. We’ve made the mistakes so you don’t have to. Let us guide you to success more quickly and efficiently .

We specialize in:

  • Adult NA Drinks

    ALCOHOL-FREE ALTERNATIVES

    Boldly-flavored, full-bodied, alcohol-free beverages designed to bring joy in social drinking occasions and rituals with none of the booze.

  • Functional Beverages

    MODERN LIFESTYLE DRINKS

    Energizing, relaxing, performance-enhancing, adaptogenic, gut-healthy, or virtually any other functional drink you can imagine.

  • GLOBALLY-INSPIRED RTDS

    PREMIUM SODAS AND WATERS

    Unique ingredients with unique stories masterfully crafted for the most delicious, aromatic formulas. It almost feels wrong to call them sodas.

OUR WORK:

  • Shacksbury Cider.

  • Aromatic mists.

  • Guinep nA cocktail.

  • Apologue Gold Fashioned Cocktail Set

    apologue gold fashioned.

  • upstate elevator cannabis.

  • pzaz.

  • Fairweather.

  • Hen of the wood.

  • aroma shooter.

  • ogee.

  • walker brothers.

OUR METHOD

  • Flavor is our first principle. Everything we make has to be f*cking delicious. It should make you crave the next sip, or the next can, or the next case. Most companies undervalue flavor and miss out on the opportunity to bring joy to their customers. There are a million reasons someone buys a drink for the first time, but only one reason they’ll keep buying it. That reason is it tastes delicious.

  • We believe flavor is the cornerstone of a successful drink but in this era drinks need to do more. They have to have a function beyond tasting amazing. Function can come from ingredients (eg caffeine or adaptogens) but it can also come from an environmental mission (percentage of sales go to ocean preservation). The function can even be aesthetic (you look healthier holding the can). We’ll develop a drink with the right function for your brand and your audience.

  • Drinks and flavors are more than just consumer products on a shelf. They represent our identity and our tribe. you are what you drink. We develop products and flavor profiles that speak clearly to a particular audience and connect them to a meaningful culture.